Beyond the Game: How Super Bowl LIX Elevated Community, Sustainability, and Inclusion
Super Bowl LIX showcased impact beyond the game, highlighting sustainability, inclusion, and athlete storytelling.
Breaking New Ground: The NFL’s Irish Expansion and Global Vision
With the NFL Playoffs in full swing and the Super Bowl quickly approaching The NFL is already planning their global
TGL Golf: Redefining the Game Through Innovation and Accessibility
Last Tuesday, the golf world witnessed a groundbreaking event with the launch of the TMRW Golf League (TGL), a revolutionary
LEGO’s Purpose-Driven Strategy: Building a Brighter Future Through Play and Sports Partnerships
For over 90 years, the LEGO Group has been a symbol of creativity, fun, and quality, captivating the imaginations of
The Future of Gaming: Sponsorship and Inclusivity at the Olympic Esports Games
Welcome to this edition of the Purposeful Partnerships Report, your weekly source for insights into purpose-driven collaborations within the sports
Paris 2024 Paralympics: Uniting Sport, Partnerships, and Purpose on a Global Stage
The 17th edition of the Paralympic Games, which concluded last week in Paris, was a celebration of athletic excellence and
How Relegation Effects Premier League Team Sponsorships and Purpose Driven Initiatives
The relegation system is a cornerstone of European football, structuring leagues to demote the worst-performing teams and promote the top
How the Toronto Blue Jays Can Elevate Their Community and CSR Sponsorships
In this edition, we look into the Major League Baseball (MLB) and the league-wide usage of Community and CSR sponsor assets with a focus on the Toronto Blue Jays and how they can get closer to the league average in this category. Let's dive in!
