Raptors Fan Day: A Slam Dunk for Fans of All Ages
This past Saturday, I attended the inaugural Raptors Fan Day at Scotiabank Arena. As always, I looked for unique partnership activations and purpose-driven collaborations at the game.
Celebrating Women's Sports at the PWHL Battle on Bay Street
This past Saturday, I attended the 2nd Battle on Bay Street at Scotiabank Arena, where the Toronto Sceptres hosted the
Game Day Partnerships and Purpose: Exploring The Michigan Fan Experience
Introduction
This past weekend, I attended a game at The Big House where the reigning national champion, Michigan Wolverines, hosted
Elevating Tennis with Purpose: Insights from the 2024 National Bank Open
I had the unique opportunity to get a behind-the-scenes look at this WTA 1000 Tournament and witness the purpose-driven activities that Tennis Canada and its partners worked on throughout the tournament.
Purposeful Partnerships Report: RBC Canadian Open Edition
I attended the RBC Canadian Open PGA tournament this past weekend where the best of world golf was on display. I was on the lookout for any purpose-led partnership. I found partnerships with WM , YETI , and FedEx that I wanted to dig deeper into so without further adieu let's get into it!
Purposeful Partnerships Report: Toronto FC Edition
I attended the Toronto FC game this past weekend which sadly ended in a 4-3 loss, but I was on the lookout for any purpose-led partnerships. I was able to find partnerships with BMO, GFL Environmental Inc., and One Tree Planted that I wanted to dig deeper into.
