Salomon's 2023 Impact Report, Caribbean Paralympics Movement, and Bayern Munich Going Green
Welcome to this edition of the Purposeful Partnerships Report, the weekly newsletter highlighting purpose-driven partnerships in the sports industry. This
Predicting Ottawa Rapid FC Inaugural Season Partners
The Canadian women’s sports market is experiencing unprecedented growth. Following the remarkable inaugural season of the PWHL and the
Nike, LEGO, E.l.f., and Bumble Lead the Way
In this issue, we’ll dive into Nike and Lego Group’s exciting new collaboration, E.l.f.'s latest partnership with the Billie Jean King Cup, and Bumble’s continued commitment to women’s sports through their partnership with the New York Liberty. Let’s get started!
Elevating Tennis with Purpose: Insights from the 2024 National Bank Open
I had the unique opportunity to get a behind-the-scenes look at this WTA 1000 Tournament and witness the purpose-driven activities that Tennis Canada and its partners worked on throughout the tournament.
LIV Golf's New Initiative, Columbus Blue Jackets' Equipment Program, and Bupa's Support for Para-Sports
This week, we look into LIV Golf new in season sustainability initiative, the Columbus Blue Jackets new equipment program, and how Australian brands are getting involved in grassroots para athletics.
How Relegation Effects Premier League Team Sponsorships and Purpose Driven Initiatives
The relegation system is a cornerstone of European football, structuring leagues to demote the worst-performing teams and promote the top
Arizona Diamondbacks’ Reusable Cup Program, Fijian Women's Rugby Breakthrough, and MLS’s Jersey Collaboration
Welcome to the twelfth edition of the Purposeful Partnerships Report, the weekly newsletter highlighting purpose-driven partnerships in the sports industry.
Halifax Tides FC: A New Frontier for Brands in Women's Sport
Introduction
The Canadian women's sports market is growing at an unprecedented rate. Following an incredible inaugural PWHL season
NASCAR’s EV Prototype, Wimbledon’s Green Legacy, and Real Betis's Eco-Friendly Partnership
Welcome to the ninth edition of the Purposeful Partnerships Report, the weekly newsletter highlighting purpose-driven partnerships in the sports industry.
Predicting Utah Hockey Club's Year 1 Partners
The aim is to identify potential partners for the new team and determine which ones would be ideal for integrating purpose-driven partnerships during the team's historic inaugural season.
