Graham Andersom

Graham Andersom

Just a guy who’s passionate about the business of sports, especially when it comes to partnerships. I write about what excites me in this space and hope you’ll enjoy following along!
02
Jul
How the Toronto Blue Jays Can Elevate Their Community and CSR Sponsorships

How the Toronto Blue Jays Can Elevate Their Community and CSR Sponsorships

In this edition, we look into the Major League Baseball (MLB) and the league-wide usage of Community and CSR sponsor assets with a focus on the Toronto Blue Jays and how they can get closer to the league average in this category. Let's dive in!
4 min read
25
Jun
Sustainable Football, Empowering Athletes: Highlights from UEFA, CLIF BAR, and Paralympics Ireland

Sustainable Football, Empowering Athletes: Highlights from UEFA, CLIF BAR, and Paralympics Ireland

In this edition, we shine a spotlight on UEFA's ambitious sustainability plan for EURO 2024, CLIF BAR's Athlete Coalition program, and Paralympics Ireland research initiative aimed at enhancing environments for Para athletes and coaches. Let's dive in!
5 min read
18
Jun
Highlights from the Paris Olympics, Athletics Kenya, and ICC

Highlights from the Paris Olympics, Athletics Kenya, and ICC

we focus on international sports as we explore the Paris 2024 Olympics Sustainability Plan, the unique collaboration between Athletics Kenya and the Swedish Athletics Association, and the extension of the partnership between the International Cricket Council and UNICEF. Let’s dive in!
6 min read
11
Jun
Purposeful Partnerships Report: RBC Canadian Open Edition

Purposeful Partnerships Report: RBC Canadian Open Edition

I attended the RBC Canadian Open PGA tournament this past weekend where the best of world golf was on display. I was on the lookout for any purpose-led partnership. I found partnerships with WM , YETI , and FedEx that I wanted to dig deeper into so without further adieu let's get into it!
4 min read
04
Jun
Purposeful Partnerships Report: Toronto FC Edition

Purposeful Partnerships Report: Toronto FC Edition

I attended the Toronto FC game this past weekend which sadly ended in a 4-3 loss, but I was on the lookout for any purpose-led partnerships. I was able to find partnerships with BMO, GFL Environmental Inc., and One Tree Planted that I wanted to dig deeper into.
4 min read
28
May
Amundi’s Golf Investment, Brentford FC’s Sustainability, and Fazer’s Paralympic Support

Amundi’s Golf Investment, Brentford FC’s Sustainability, and Fazer’s Paralympic Support

In this newsletter edition, we dive into Amundi’s investment in Women’s golf, the Premier League’s sustainability plan focusing on Brentford FC, and a bakeries partnership with the Finnish Paralympic Committee.
5 min read
21
May
MLB x WM, DP World Tour’s Climate Action, and WNFC x Gridiron

MLB x WM, DP World Tour’s Climate Action, and WNFC x Gridiron

This edition of the newsletter dives into the MLB’s partnership with Waste Management (WM), The DP World Tour’s unique way of engaging fans regarding carbon emissions, and the Women’s National Football Conference and Gridiron Football’s groundbreaking partnership.
4 min read
14
May
EA Sports FC Futures, WNBA & New Balance Collaboration, and SailGP’s Impact League

EA Sports FC Futures, WNBA & New Balance Collaboration, and SailGP’s Impact League

Welcome to this edition of the Purposeful Partnerships Report, the weekly newsletter that highlights purpose-driven partnerships in the sports industry.
6 min read