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Graham Andersom

Graham Andersom

Just a guy who’s passionate about the business of sports, especially when it comes to partnerships. I write about what excites me in this space and hope you’ll enjoy following along!
11
Feb
Beyond the Game: How Super Bowl LIX Elevated Community, Sustainability, and Inclusion

Beyond the Game: How Super Bowl LIX Elevated Community, Sustainability, and Inclusion

Super Bowl LIX showcased impact beyond the game, highlighting sustainability, inclusion, and athlete storytelling.
4 min read
04
Feb
Raptors Fan Day: A Slam Dunk for Fans of All Ages

Raptors Fan Day: A Slam Dunk for Fans of All Ages

This past Saturday, I attended the inaugural Raptors Fan Day at Scotiabank Arena. As always, I looked for unique partnership activations and purpose-driven collaborations at the game.
3 min read
28
Jan
Celebrating Women's Sports at the PWHL Battle on Bay Street

Celebrating Women's Sports at the PWHL Battle on Bay Street

This past Saturday, I attended the 2nd Battle on Bay Street at Scotiabank Arena, where the Toronto Sceptres hosted the
5 min read
21
Jan
Breaking New Ground: The NFL’s Irish Expansion and Global Vision

Breaking New Ground: The NFL’s Irish Expansion and Global Vision

With the NFL Playoffs in full swing and the Super Bowl quickly approaching The NFL is already planning their global
5 min read
14
Jan
TGL Golf: Redefining the Game Through Innovation and Accessibility

TGL Golf: Redefining the Game Through Innovation and Accessibility

Last Tuesday, the golf world witnessed a groundbreaking event with the launch of the TMRW Golf League (TGL), a revolutionary
5 min read
07
Jan
Sephora, the NWSL, and LA Marathon: Kicking Off 2025 with Purposeful Sports Partnerships

Sephora, the NWSL, and LA Marathon: Kicking Off 2025 with Purposeful Sports Partnerships

It's a New Year but the same PPR. Welcome to the first 2025 edition of the Purposeful Partnerships
6 min read
17
Dec
Netflix, Subway, and FIBA Lead the Charge for Women’s Sports and Equality

Netflix, Subway, and FIBA Lead the Charge for Women’s Sports and Equality

Welcome to the Christmas edition of the Purposeful Partnerships Report, your source for insights into purpose-driven partnerships in the sports
4 min read
10
Dec
LEGO’s Purpose-Driven Strategy: Building a Brighter Future Through Play and Sports Partnerships

LEGO’s Purpose-Driven Strategy: Building a Brighter Future Through Play and Sports Partnerships

For over 90 years, the LEGO Group has been a symbol of creativity, fun, and quality, captivating the imaginations of
5 min read
03
Dec
Apple, Prime Video, and Movember are Driving Innovation, Community Impact, and Mental Health Advocacy

Apple, Prime Video, and Movember are Driving Innovation, Community Impact, and Mental Health Advocacy

Welcome to this week’s edition of the Purposeful Partnerships Report, your go-to source for insights on purpose-driven partnerships in
5 min read
26
Nov
Inside Halifax Tides FC: Exclusive Interviews on the Vision Behind Atlantic Canada’s First Professional Women’s Soccer Team

Inside Halifax Tides FC: Exclusive Interviews on the Vision Behind Atlantic Canada’s First Professional Women’s Soccer Team

Intro Halifax is preparing to make history with the launch of Halifax Tides FC, the city’s first professional women’
5 min read